B2B TECH DIGITAL MARKETING CONSULTANCY
A growth marketing consultancy specialising in Tech start-ups and scale-ups to create and capture demand, through a robust content engine, delivering high quality sales pipelines and long-lasting customer relationships.
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MY PHILOSOPHY
I believe businesses that are customer-focused with a well-defined story and clear brand proposition are best positioned for success. After many years working with Tech Enterprise and Scale-up organisations, I have a thorough understanding of the complex B2B cycle and numerous stakeholders involved in the Buying Groups making the purchase decision. I can help you to define who your customers really are, what they care about and where to find them. Crucially I can also show you how to add value to them at the right point in their buying cycle.
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SERVICES
Find out how our results driven digital marketing solutions can help accelerate your business growth
DIGITAL STRATEGY
In today’s digital world, the first place the average consumer looks for what they want is online. Whether you are marketing to C-Suite decision makers or consumers, having cohesive online presence and digital strategy is vital for your business and brand awareness. We can help you nail your digital footprint, understand the difference between tactics and strategy, and set KPIs that really matter.
DEMAND GEN MARKETING STRATEGY
Creating demand is all about your customers and what matters to them. Using audience and market insights, I will help you build a valuable content engine around topics that really matter to your audiences and that truly helps them the make the right decisions in their buying journey. Along with demand capture tactics such as key word optimisation, I will help you attract and engage customers in market to buy.
CONTENT MARKETING
The most successful businesses are those having meaningful conversations with their customers. We will work with you to identify content that resonates with your audiences, establishes you as an industry thought leader, creates awareness for your brand, and make people fall in love with your products.
BIO
I founded Marketerly after spending the last 18 years working in digital and content marketing, providing consultancy to global B2B organisations developing their digital customer engagement strategies.
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I’m passionate about helping businesses build their brand, develop meaningful relationships with their audiences and understand how to qualify leads to achieve business growth.
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We work with both sales and marketing functions in organisations to foster closer alignment.
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I love working with different teams and bring energy, ideation, and a willingness to challenge the status quo to achieve positive outcomes.
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B2B brands I’ve worked with include: TATA Consulting, EY, Zurich Insurance, Standard Chartered Bank, Aviva, TMF Group, Thomson Reuters
