Digital isn’t an option for businesses, it’s a must. Making sure you are on the channels your customers and prospects are using every day to find information is the first step to ensuring you can be found. Even more important, your messages must be consistent across those channels, and working together to connect your business with customers at all stages along the customer journey. That’s where strategy versus tactics comes in. Using my customer first philosophy, I will help you focus on reaching your audiences using the platforms they prefer to spend their time on and recommend the right tactics to reach them. These tactics including online ads, paid SEO, email, social, lead nurture and automated marketing.